We partnered with a brand in the Electronics category on Amazon that specializes in premium two-way radios, with prices ranging from $300 to $2,200 per unit. As a seller of high-ticket items, the brand faced unique challenges. Relying solely on Amazon ads for traffic wasn’t cost-effective, as the return on ad spend (ROAS) from on-platform ads often struggled to meet profitability goals for products at such a price point.

Recognizing the need for a tailored approach, we devised a comprehensive strategy centred around driving external traffic through Facebook ads while leveraging Amazon Attribution. By integrating these tools, we could precisely measure the impact of off-Amazon campaigns on sales performance within the marketplace.

Our strategy began with in-depth audience research to identify potential buyers who were likely to value the brand’s high-quality, specialized products. Using this data, we crafted targeted Facebook ad campaigns designed to not only generate clicks but also to attract high-intent customers. Each ad campaign was meticulously tracked using Amazon Attribution, which allowed us to monitor performance metrics such as conversion rates, cost-per-acquisition, and overall impact on sales.

As the campaigns progressed, we continuously refined our targeting and creative messaging to improve results. This iterative approach ensured that every advertising dollar was spent efficiently, maximizing the return for the brand. In parallel, we optimized the product listings on Amazon to ensure a seamless experience for customers landing on the page, ultimately boosting conversions.

The results were outstanding. By effectively combining external traffic sources with the power of Amazon’s ecosystem, the brand achieved its first-ever $1 million in annual revenue on the platform. This success not only marked a significant milestone for the company but also underscored the value of integrating external traffic strategies for high-value products.

This case study highlights how a diversified marketing
strategy and data-driven decision-making can overcome the limitations of traditional Amazon advertising, particularly for brands selling premium-priced products.